East Lansing, Michigan Established 1999 Identity, signage and publications
The studio
We listen, create visual identity, draw first, then computer. Your brand is a personality.
Outer Graphics is a small design studio in East Lansing, right across from the MSU campus.
We have been at it since 1999, more than twenty-five years of graphic design and marketing expertise for the businesses of greater Lansing.
Small studio, personal touch. You work directly with the people doing the work, and nothing leaves here until it feels right.
Logos, color, type and the rules that hold it all together. A brand that still looks like you in ten years.
Sites that load fast, read beautifully on a phone, and actually sound like your business.
Interior and exterior signage designed to be seen, read, and remembered from across the street.
Window graphics, storefront treatments and vehicle wraps that turn your building and your van into billboards.
Booths, banners and hand-outs built to pull a crowd down a long, noisy aisle.
Desktop publishing done properly: brochures, catalogs, newsletters and annual reports.
Menus designed to be legible in low light and to quietly steer diners toward your best dishes.
Photography is still to come from the studio. Each plate below holds the place of a finished piece.
Fig. 01 Visual Identity
Fig. 02 Custom Signage
Fig. 03 Menus
Fig. 04 Vehicle Graphics
Fig. 05 Publications
Fig. 06 Websites
Before anything else we sit down and find out what you actually do, who you do it for, and what you want people to feel about it.
Pencil before pixels. Sketching is faster, looser and far more honest. Bad ideas die cheaply and good ones show up early.
Only once the idea is right do we build it out, refine the typography, and hand you files that work everywhere you need them.
Owner & Lead Designer
Founded the studio in 1999 and still takes the first pencil to every identity that goes out the door.
Senior Designer
Turns a rough sketch into a finished system, and will happily argue with you about kerning.
Signage Master
Knows her stuff and is unfailingly kind about it. If it has to survive a Michigan winter, she has already thought of it.
Tell us what you are making. We will bring the pencils.
Studio 000 Grand River Ave