Outer Graphics

Design review

Six directions for the Outer Graphics site.

You have already seen the first one and liked it. Before we build it out properly, here are five other ways it could go, so the direction is your call and not mine. They run from the warmest and most colorful to the quietest and most severe, on purpose. Click any of them to walk through the whole page the way a visitor would, on your phone or a computer. Then tell me which one feels most like the studio, and which bits of the others you want carried across.

A Bloom design preview
Bright and friendly

Bloom

The one you have already seen. Your wireframe built out: the big script headline, the torn paper edges between sections, mint and blush, and color everywhere. It is the warmest and most outgoing of the six.

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B The Gallery design preview
Your work first

The Gallery

No headline, no slogan. Visitors land straight in your portfolio and the work does the talking. Lots of white space, quiet type, and the flower kept small in the corner as the studio's mark. This is the one that leans hardest on portfolio focus.

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C Drawn First design preview
Warm and typographic

Drawn First

Built around your own line about drawing before touching a computer. Type carries the page, your hand lettering gets real room, and the three steps of how you work run down the middle like a printed portfolio. The quietest and most handmade.

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D Storefront design preview
Bold and outdoors

Storefront

Four of your seven services end up outdoors, and outdoor work has to read from across the street. This one is built that way: deep navy ground, letters cut oversized like vinyl, a service marquee crawling past the way a fascia sign does, and the portfolio shown as a row of lit sign faces. The loudest of the six.

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E The Journal design preview
Set like print

The Journal

You sell desktop publishing, so this one is set like something that came off a press. A nameplate and rules at the top, a lead article with a drop cap and real columns, services as a contents page with dot leaders, work shown as numbered plates, and the contact details set as a colophon. Almost no color at all.

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F Color Block design preview
Flat and modern

Color Block

Your palette used as the layout instead of as decoration. Every section is one flat field of color, edge to edge, nothing rounded and nothing shaded, with the work tiles uncovering as you scroll. The most modern of the six, and the one that will look least like anything else in Lansing.

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Fix what I got wrong Twelve questions about your services, your bios and your contact details. Ten of them are buttons, and it takes about three minutes.
All six are working previews built from your wireframe, your logo files and your own words. The portfolio tiles, team photos, quotes and contact details are stand-ins until you send me the real ones. Built by YSS Website Studio